What you can see in practice in the video:

Step 1 – Apply the Preset

Choose the preset that fits the mood of your image.
One click is all it takes to get started — the preset sets the base look (tones, contrast, color balance).

Tip: I usually start with a slightly underexposed RAW file for more depth and flexibility.

Step 2 – Adjust the Basics

Tweak the Exposure, White Balance, and Contrast to make the preset match your image.

• Increase exposure for a clean, airy vibe

• Lower exposure and add contrast for a moody, cinematic effect

• Use the Temperature slider to control warmth
  (cool tones = futuristic, warm tones = nostalgic)

Tip: Start with exposure, then balance the white temperature based on the desired mood.

If needed, adjust Highlights and Shadows:

• Lower Highlights to bring back detail in bright areas (like the sky)

• Increase Shadows to reveal more detail in darker parts (especially faces or backgrounds)

These two sliders help fine-tune contrast and dynamic range without over-editing.

Step 3 – Use Masks for Precision

After applying the preset, I fine-tune the image using Lightroom’s masking tools:

• Linear Gradients: To darken skies or enhance natural light direction

• Radial Filters: To bring focus to the subject or add light around the face

• Brush Masks: To recover shadows or highlights in specific areas

I often use a radial mask to brighten the subject’s face and a linear gradient to shape the light direction.

Step 4 – Final Touches

Make any final tweaks with sliders like Shadows, Whites, or Texture.
Zoom in to check for details and adjust accordingly — this is where the image really comes together.

Do these presets work on JPGs?
Yes, but best results come from RAW images.

Can I use these on mobile?
Yes – follow the PDF guide to sync the presets to Lightroom Mobile.

How long does editing take?
With a preset as your base, most edits take less than 2 minutes.